Welcome to Good Hooman, where we believe in fur-thering the way dogs live, play, and eat—every single day. Born in the mountains of Colorado, Good Hooman was created to ensure our furry companions get the quality they deserve. From wholesome ingredients to thoughtful product design, everything we make is built around giving dogs happier, healthier lives. On top of that, 10% of our profits go directly to dog shelters, meaning every purchase contributes to a brighter future for pups in need.
Our Mission & Philosophy
At Good Hooman, our core mission is simple: put dogs first in everything we do. We’re dedicated to creating safe, nutritious, and joy-filled products that give pet parents peace of mind. Dogs are at the heart of every decision—from the selection of high-quality ingredients to the commitment to ethical sourcing and responsible packaging.
Underpinning our entire brand is the belief that we can all make a positive difference—starting with what we feed, how we play, and the care we invest in our dogs. By choosing Good Hooman, you’re not just bringing home top-tier items for your pup; you’re also directly supporting dog shelters and rescue programs. Together, we’re building a community of dog lovers who understand that giving back is an essential part of truly being a “good hooman.”
The Meaning Behind Our Name & Dog Logo
The Jaw of face forms an G
At its core, the ‘G’ in Good Hooman is a pledge to infuse goodness into everything we do. From sourcing high-quality ingredients to fostering positive change in shelters, we aim to reflect the pure goodness that dogs bring into our lives.
Ears Form an H
Our logo’s ‘H’ reminds us of our human role as protectors and companions, nurturing the unbreakable bond we share with our furry friends. It’s a testament that showing compassion to dogs is part of what makes us truly human.
The top of the face forms an “O”
Behind our four O’s lies a celebration of our legged friend—each paw representing trust, loyalty, comfort, and love.
How Good Hooman Started
Good Hooman began with four beloved dogs who opened our eyes to the alarming ingredients and additives lurking in everyday pet products. Determined to offer them only the best, we set out to create a brand that puts a dog’s well-being first—no artificial fillers, no plastics, and no compromises. Built in the heart of Colorado’s mountains, Good Hooman is driven by a passion for nature, adventure, and the joy our pups bring into our lives. Each step we take, from product design to sourcing, reflects our commitment to helping dogs everywhere live healthier, happier days.
Raising the Woof on Quality & Safety
At Good Hooman, every product starts with carefully chosen, pet-safe ingredients—free from harmful fillers, plastics, or additives. We believe dogs deserve only the best, which is why we meticulously source and test our components to meet rigorous standards. Transparency is at the core of our brand: we share our ingredient lists and processes so you’ll always know exactly what your pup is getting. By prioritizing nutrition and safety above all else, we give you the peace of mind that each Good Hooman product truly supports your dog’s health and happiness.
Uniting Paws for a Greater Cause
We’re firm believers in using our success to uplift the entire canine community. That’s why 10% of Good Hooman profits goes directly to dog shelters, contributing to essential needs like food, medical care, and adoption efforts. From sponsoring local rescue events to helping improve living conditions, our goal is simple—give every dog a chance at a better life. When you choose Good Hooman, you join this mission, supporting not only your own pup’s well-being but also countless shelter dogs eagerly awaiting their forever homes.
